Growing up, I always imagined my career would be an expression of my values, and something important for humanity. I was idealistic. I still am.

Early on, I discovered an interest in physics (I can be an abstract guy). I specialized in the field particle physics. By the end of college, I became disillusioned with physics as a career path. It seemed unlikely that the abstract theories I had studied could positively impact the lives of people. Instead of gaining clarity, it seemed that things were becoming ever more complicated and lacked real-world application.

Still idealistic, I decided to make a change.

Banking was good to me, but I was restless. I was growing increasingly concerned about global warming, and the can’t-be-disregarded existential risk it poses. In 2009, seeing an opportunity to apply my experience in consumer banking to make a difference — I started Ad Energy as a solar financing company.

After a few years of helping finance solar energy projects, I realized that Ad Energy could have a more important and more direct impact on the industry by installing solar rather than simply financing it. It also turned out to be more fun! I was committed to bringing a level of professionalism and efficiency typical of larger companies to the solar installation industry, making it easy and painless for every homeowner to go solar.

I think we’ve mainly achieved that goal, though I constantly strive to do better and to be better every day. I’m proudly still idealistic.

Today, through the efforts of my amazing team, we lead our industry through the following 4 areas of focus:

1. Our well-trained and experienced sales staff provides customers with the information they need to make a good decision, and ensures all our projects are set-up for success from the start.
2. Our project management operation delivers best-of-industry project timelines (according to the BBB!) because when you buy something, you want it now.
3. No project is too challenging for our crack team of engineers.
4. Our installation staff are expert in their craft, providing you an installation that not only works, but is a beautiful addition to your home.

It is my hope that you will consider switching to solar. It is a great decision which will save you money and it’s a great step towards saving the planet. Myself, and the entire team at Ad Energy would love the opportunity to help you.